Due to the very low energy storage density in Wh/kg for li-ion and li-po type batteries, VTOLs are the inevitable design decision a lot of companies are arriving at. For a big filming octo, capability to stay in the air for 45, 60 or 90 minutes is not essential and it doesn't need to travel far.

If you look at the pilot projets for drone delivery in Canberra, it's all VTOLs.

https://www.google.com/search?q=canberra+drone+delivery&clie...

The instantaneous watts required for forward flight with wings at a reasonable speed are much lower than the watts required for the same weight of craft, same general dimensions, same speed, forward flight with four, six or eight rotors.