People keep saying this, but so far the only one I've seen mentioned is BofA when you have $100k on deposit, and even that one I haven't seen linked.

Similar rewards, sure. Citi's Double Cash matches this everywhere except an Apple Store. Better? I'm sure you're right, but I'd like to see links to offers with better rewards. Please.

Apple Card has no fees at all. Not even a late fee. And privacy is far ahead of competitors. Competitors sell your purchase history everywhere. You also get the virtual numbers, you can change your number any time you want and customer support is via iMessage without the nonsense of the "Press 1 for your balance" phone systems common for more credit cards.

It also comes down to trusting Capital One etc. with your data, vs. trusting Apple.

Not having a late fee doesn’t matter. Most people in the game for rewards have good credit. And you can’t have good credit with missed/late repayments.

Doesn’t matter if you get charged a fee on it or not — not having a late repayment likely matters to you more than the fee you’d be charged for having one.

Then again, judging by FICO scores that are okay for the Apple Card, it’s a entry-level card anyway.

Not quite - the issuer is not Apple, but Goldman Sachs. So it’s about trusting Goldman Sachs and Apple and Mastercard with your data, vs trusting Capital One.

You mean Capital One and Mastercard?