It's a phrase that tends to be used by people who consider themselves superior to 'the masses'. The phrase refers specifically to the lower-classes or those outside of elite circles[1]. Combined with Google's reputation of quiet arrogance[2], it's a phrase that I would have avoided.

[1] Pick a dictionary and you will find references to lower-classes, the not-elite or the common people. https://www.merriam-webster.com/dictionary/the%20masses https://en.wiktionary.org/wiki/masses#English https://www.vocabulary.com/dictionary/masses

[2] Put in to words nicely here https://medium.com/@steve.yegge/why-i-left-google-to-join-gr..., but you can feel it in many of Google's products where they make all the major decisions because they don't believe users are as capable of making good decisions as Googlers.

You should probably chill with that. It's used by all sorts of people and does not reflect their feelings towards "the masses"

No, but some people are sensitive. I suspect most Google developers consider themselves part of "the masses"

I’m not sure that’s true

For someone who doesn't want to be painted in broad strokes, it seems like a very broad brush to paint non-Googlers with.

I read the masses as anyone but he development team. Who's to say that the masses doesn't mean Googlers? It wasn't categorising anyone aside from being "everyone else" as I read it

Who said that Googlers are not part of those "masses"? Surely they enjoy products from their company as anybody else?

And then, of course, nobody said you're part of those masses anyway. Maybe you're not. Do you enjoy Google product X as other hundreds of million do? Then you're part of the mass that enjoys it. Otherwise you are part of the mass that doesn't.

'The masses' refers to the lower classes (look at any dictionary and how the word has historically been used - 'opiate of the masses', 'the unwashed masses'). It would not typically be correct to say that a Googler is part of the lower classer. 'The masses' is definitely not the same as 'everyone'.

In your negative case you're using modifier words to change the meaning of "masses". Besides, why be part of the PC police??

Another way of putting it: words have connotations as well as meanings.

People do sometimes seem to forget this! - so it's good to have a reminder.

Well put

Saying unwashed before most words standing in for people would likely not be a nice thing to say. So of course unwashed masses isn’t a good phrase. Nor is “unwashed people”

I'm so fucking sick of people being offended by everything

I'm so tired of people being sick of people being offended by everything.

And I feel sick...probably because of something I ate.