Lyft is particularly nefarious in hiding the preference to treat important notifications (your driver is here) differently from the BS coupon crap. In the app sidebar, you have to go to Settings, Privacy (subtitle: choose what data you share with us), Notifications Preferences. There you can disable the promo crap notifications.

But to find this setting basically requires traversing every node in the settings tree, not following common sense. The Privacy subtitle in particular (“choose what data you share with us”) is especially misleading, since it makes it seem that that the Privacy Settings are only about controlling what data you share with Lyft.

It’s underhanded crap like this that shows me Lyft is no better than Uber. They’re both mercenary, deceptive companies willing to do anything for an extra buck.