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Re:Wikipedia Raises $16 Million to Remain Ad-Free by InclinedPlane on Saturday January 01, 2011 @07:42PM (#2058975)
Exactly. Or to put a finer point on it: there becomes a much greater pressure to insert ads as content.

Why pay for an ad sense spot if you can just insert your own ad into the relevant wiki article?

Re:Wikipedia Raises $16 Million to Remain Ad-Free by jimmybot on Saturday January 01, 2011 @08:54PM (#2059136)
So all the merchants that can't buy an ad aren't trying to subtly insert ads as content currently? Advertisers only have one choice now--try to get a mention, try to get a link, perhaps as a source--do whatever it takes to get into the content of the article.

If Wikipedia sold ads, they would have the alternative to buy an ad instead; I don't see how the problem of advertisement-as-content would be worsened when given a choice to buy an ad. If anything, I think it's the other way around.