I felt the same way about the name. I visited a coworker in 2014 and he was like "oh, hey, it's getting close to lunch, let's order some Caviar." And I was like, "uh, isn't that a little ritzy?"

Seriously, I don't know the logic behind behind that name.

Me too! $410M worth of caviar sounded like a lot of caviar!

A quick online search seems to show that 1g of caviar costs $7-$10 (presumably in bulk, not retail).

$410M is about 60 metric tonnes of caviar.

Still a better deal than buying a tier-3 food delivery company.