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A comment on The Lost Art of Lacing Cable (2018). Parent comment
I think you're wrong here.
Genericisation isn't a function of your policing of your mark.
The only other way to lose a mark is not pay your fees, you can police it as loosely as you like.
What being heavy handed does is increase damages and inhibit allowed usage that a company is not in control of.
I think this is one of the greatest misunderstandings about RTMs.
(I'm only really familiar with the USA and UK IP laws, know something of European and EU regulations, not much beyond that.)
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I think you're wrong here.
Genericisation isn't a function of your policing of your mark.
The only other way to lose a mark is not pay your fees, you can police it as loosely as you like.
What being heavy handed does is increase damages and inhibit allowed usage that a company is not in control of.
I think this is one of the greatest misunderstandings about RTMs.
(I'm only really familiar with the USA and UK IP laws, know something of European and EU regulations, not much beyond that.)