What's mind blowing to me is they could easily double their already respectable Mac revenue by simply undoing some of the Ive-induced idiocy like keys with no travel, dongle infestation, touch bar that distracts when you look at the main screen, or hinge which breaks if you open/close your laptop a lot. I hope this can actually happen now.

And their services themselves have considerable potential given that currently most people just use storage and music.