Ah, thanks for mentioning it's a funny video. With just the link posted, it just looks like a typical "say it our way so we don't lose the trademark" thing like [1]. It makes a big difference in the decision to click on it.

[1] https://www.lego.com/en-us/legal/notices-and-policies/fair-p...

> If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say “MODELS BUILT OF LEGO BRICKS”. Never say “MODELS BUILT OF LEGOs”.