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A comment on Alarming surge in drug-resistant HIV uncovered. Parent comment

Re:Alarming surge in drug-resistant HIV uncovered by notyourday on Thursday August 01, 2019 @06:54AM (#20582726)
It is not about who the drug is being intended for -- it is about who the drug is being marketed to.

For example there's a massive campaign targeting both men and women engaging in any sort of sexual activity that includes fluid exchange promoting usage of PrEP. One can see it in a subway and on local commercials on TV.

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Re:Alarming surge in drug-resistant HIV uncovered by nness on Thursday August 01, 2019 @11:20AM (#20584586)
Assuming in the US? (can't think of another market where prescription drug marketing is unrestricted)
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Re:Alarming surge in drug-resistant HIV uncovered by notyourday on Thursday August 01, 2019 @02:53PM (#20587077)
Yes. NYC, specifically. It dropped off a bit during the summer, but it was all over the subway/local TV channels in the spring.

There's some new campaign now which unfortunately i don't quite recall but it is highly bizarre. It something along the lines of "equality. make hiv undetectable. Truvada for PrEP." or something like that.

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Re:Alarming surge in drug-resistant HIV uncovered by joshuamorton on Thursday August 01, 2019 @10:26AM (#20583911)
Where?
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Re:Alarming surge in drug-resistant HIV uncovered by notyourday on Thursday August 01, 2019 @02:45PM (#20586984)
NYC.
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