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A comment on U.S. to set up plan aimed at allowing prescription drugs from Canada. Parent comment

Re:U.S. to set up plan aimed at allowing prescription drugs ... by chimeracoder on Wednesday July 31, 2019 @08:31PM (#20580126)
> I think it demonstrates pharma has excess cash.

It's only "excess cash" if you assume the ROI on marketing is negative, which is a bold and unsubstantiated claim.

> Also in countries where there’s a public system pharma usually has 0 advertising because people have no choice anyway.

Direct-to-consumer advertising is only one tiny portion of marketing. European pharmaceutical companies spend massive amounts of money on marketing within Europe.

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Re:U.S. to set up plan aimed at allowing prescription drugs ... by sprafa on Thursday August 01, 2019 @03:46AM (#20581862)
Why does RÓI have to be negative? Do you think that if marketing has good ROI then whatever money they put in they get back, meaning it creates a positive circle? Am I getting this right?
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