If people value it then at a certain point they’ll pay for it. What we might find out however is that a lot of these free services aren’t valued and no one will pay for it. And I think that just reinforces the point of the article: those services are cancers, literally no one values them, they’re just manipulated into using them.

Things like search engines will be able to survive because they’re necessary. They may look different (e.g. wrapped up in a subscription package with gmail and gdocs). We are used to paying $X per month for an internet connection, it’s absurd to believe people won’t add on $Y per month for the over the top services that make that internet connection useful.