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A comment on U.S. to set up plan aimed at allowing prescription drugs from Canada. Parent comment
Selling your product for 50% more in the US may not be more profitable than selling in EU where your marketing costs are a lot lower.
Of course you’d sell in all markets where you can, but the claim was that US profits > EU profits because US prices > EU prices.
Also, there’s R&D/education that’s really marketing. E.g. advisory panels, grants to the “right” organizations, agencies or researchers
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Selling your product for 50% more in the US may not be more profitable than selling in EU where your marketing costs are a lot lower.
Of course you’d sell in all markets where you can, but the claim was that US profits > EU profits because US prices > EU prices.
Also, there’s R&D/education that’s really marketing. E.g. advisory panels, grants to the “right” organizations, agencies or researchers