Their reporting on technology is often intentionally misleading and sensationalist, but it isn't surprising considering they directly compete with the likes of Facebook for attention and also rely on Google, Apple, and Twitter for visibility.

I stopped reading NYT after their obvious crusade on Facebook followed by their embarrassing "privacy" series. Most of these companies disgust me, but NYT's reporting almost made me feel a semblance of sympathy for them due to how ridiculous it was.