Re:Uber Lays Off 400
by CydeWeys on Monday July 29, 2019 @06:08PM
(#20559984)
A lot of these "marketing" costs are clever ways of hiding costs of providing rides as separate line items.
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Yes, but if they were all driver incentives, there would be no revenue according to the model they're using. Customer incentives, on the other hand, are hidden in operating costs and not placed in the cost of revenue where they probably should be.