Re:YouTube faces creator backlash
by kbos87 on Monday July 29, 2019 @12:02PM
(#20555985)
Neither of those are insurmountable challenges for TikTok should they want to solve for them. The hardest part is becoming the destination people think of when they think video. TikTok looks like it’s getting some traction here.
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If TikTok plans to make money from ads it will have the same problems YouTube does. Advertisers will get restrictive on what types of videos they want their products on.
They'll also need their own copyright detection system when lawsuits start coming their way. Then we'll have come full circle.
TikTok is an "the ads are the content" type place, think Zach King (sp?), he makes clever videos as adverts but they also comprise his channels content on TikTok. If TikTok can/do monetise that usage of their system then they can get a payout from advertising.
Or they can get TikTok to the height of popularity and slowly kill it by adding more and more ads ... the 'YouTube Way', one might say.
A move to a more oligopoly-like market is a step forward though, no?
Not sure about that, Instagram is a much larger platform, and as far as I can tell, Instagram TV is not taking off.
> The hardest part is becoming the destination people think of when they think video.
While this is true, what's the gain of that? YouTube has it, are they making money? If not, will they in the future?