And yet, lots of those same people with kids are the reason we're in the current political climate. Deliberate choices designed to cause outweighted impact on the younger generations.

I don't want to veer too much off course here, but look at the demographics around the Brexit vote. Those are large swathes of parents across the country who've made a decision that they wont live to see the ramifications of, with those younger generations almost entirely voting in the opposite direction.

Personally, I believe it's because the issues at play are far too large to comprehend. We need to change the message, and it needs to be localised and individualised as much as possible. However, that's expensive, and the people with the money are the ones less likely to want to help get that message out there...