> It's just not profitable to be Green yet, and maybe that won't change until companies have to pay for the second order effects of their products.

It will be as soon as plastic recycling becomes economically attractive. I think it'll take a ban on new plastic production and consequent shortage for that to happen. Until then, I'm sure there's a few of these dodgy "recycling" businesses that put plastic in landfills with the intent of mining it for resources again in a possible future.