I've been going to my local farmers' market for a while. It's interesting to see what people use "organic" as a proxy for. For some, they want to support small family farms. Others will settle for "no spray" produce that's not certified organic. Some people are scared to death of GMOs, and that's one way to avoid them. Organic eggs are also free-range (but it' still not as nice as you'd picture), and there's minimal use of antibiotics during production.