Yes, there is that, although I'd put that in a different class of cravings, almost engineered cravings created/exploited by the food industry, where foods are engineered for taste and repeated consumption, e.g., drinks that make you more thirsty, or overladen salt & sweet flavors that we're just generally programmed to seek because they are rare in nature, but engineer-able.

I noticed one study a long time ago just about flavor. Basically, rats, being fed standard rat chow, with nutrients and calories kept constant, both groups had full access to the food. Group A had one flavor, Group B had six flavors. Group B gained a lot more weight. So, merely restricting flavor choice will reduce your inclination to eat, and conversely, food engineers creating foods with lots of flavors will increase food and eating...