Agreed. I occasionally buy newspapers for ads.

I decided a few years ago to disable ad blocking for awhile. The result was frankly, a parade of shit. Google was probably best at showing the occasional relevant ad, mostly in GMail.

Beyond that, the automated crap that does the targeting tends to hit the lowest common denominator topic. What I actually do online barely registered, but if my kid used my laptop, it would immediately take over the ad experience.