I think [0] posted elsewhere in the thread shows that it's already very clichéd. For the most part the audience doesn't care. As long as there are good looking people in exotic environments, they're satisfied.

I don't think it's going to go away any more than things like magazines or travel shows are going to go away. At best, some subset of the "influencers" will find something else to signal about.

[0]: https://www.instagram.com/insta_repeat/