Your confidence is misplaced. From a business point of view they’re making more money now by managing symptoms than if it were possible to completely cure baldness.

All that means is that there's a market opportunity for someone else to develop a cure and compete against them.

While the thesis of your argument is valid (based on US healthcare and their sentiment), your argument is, most likely, flawed.

The premise is that a “cure” is a one time expense, hence why it’s less appealing than managing symptoms. However, in this particular case, I believe the cure will be similar to ED solutions: continued stream of income.

Per the article, the amount of work to replace hair is costly. In addition, it requires follow ups and maintenance. Hence, between the multi-stage process and maintenance procedures, it will be a goldmine.

In the future, a solution for baldness will, most likely, resemble skincare products or vision correction.