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A comment on McKinsey Advised Johnson and Johnson on Increasing Opioid Sales. Parent comment

Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by Scoundreller on Thursday July 25, 2019 @09:06PM (#20531417)
The key word was good drugs tend to sell themselves.

If you develop yet another blood pressure drug or cholesterol drug and want GPs to prescribe it, you're going to have an uphill battle.

A blockbuster drug for HepC (where treatments before weren't particularly effective and had ugly side effects) will have a much easier time becoming well known amongst the specialists that treat the disease.

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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by pmart123 on Thursday July 25, 2019 @09:28PM (#20531551)
Do you think there could be a substantial time lag in that case though? Sure, some movies become hits with no marketing, but DiCaprio, Brad Pitt, Ana Margo Robbie have been everywhere to market a movie with stellar reviews and a top director. Maybe that is a poor analogy. I’m not in the pharma industry, but to me, I’d hold my doctor accountable for prescribing me something I saw in a tv commercial, or not doing the legwork to understand why it could be a beneficial drug.
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