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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by creaghpatr on Thursday July 25, 2019 @04:08PM (#20529054)
Another Devil's Advocate argument- make patients aware of drugs that could solve XYZ health problem that they weren't previously aware of. They just want you to "ask your doctor about..."
Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by Retric on Thursday July 25, 2019 @04:12PM (#20529092)
I can see advertising that a condition exists and or a treatment for it exists. But, I have no idea why naming a specific drug benefits the public.