I don't think that's true.

Their old 10Q said this:

> An active user is someone who visited Facebook.com and logged-in (or has been logged in) or who has taken an action with a Facebook feature (for example, clicked a ‘like button.)

The current ones say this:

> a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement.

Clicking a like button is no longer sufficient to count as an active user. I believe there were articles about this when they changed it, but I'm not sure.

Yeah, here's an article from 2015 when they changed the definition: https://www.adweek.com/digital/monthly-active-users-definiti...

thanks! I was not aware.

That still requires having an account and likely a shedload of your data on FB being tracked.

I assume that's the case, but is it true? Does it include people who have a FB cookie?