I agree that the wording of "allow you to interview" is pretentious, but the end result is commonplace. Successful Kaggle competitors score job interviews all the time because of their performance. Getting an interview is a two-way street. The company needs to give you an invite and you need to accept. Doing well in the competition will get you an invite.

You might not think that working at Lyft is an amazing privilege, but it could be a good gig for someone that needs a paycheck and is looking for a job in the self-driving field.