I think a better example of this is Netflix. They make it a stated goal to pay you more than what you will be able to make anywhere else. They also are pretty straightforward about wanting a return for that pay :-) They'll milk you for all you're worth and if you aren't 100% anymore, they will replace you. They are completely above board and honest with their approach, so I think it's fair ;-)

Not saying that isn't a good strategy for some people (and I probably would have enjoyed that pace when I was younger), but it's not really what I think of when I think about respect and good culture.