There is the converse argument that people who behave this way do so "naturally". And it may work well for that set of people.

There are also people like Grothendieck who were notorious for insisting on individuality and were the better off for it.

You can also be likeable and follow these steps "naturally" in a group that is closer to your affinity whereas in other groups you are the clear outsider.

Maybe I just don't like these kind of books?