If you ask me "what type of person doesn't know what 'left' means", my answer would be "either a child or a foreigner who just started learning the language". For that audience, even saying "the side where your heart is" (like some other comment suggests) would require knowing what "heart" means, which might not be a good assumption for this specific audience.
Not as common as left-handedness (one in ten), but still in the order of one in ten thousand people.
Edit: works where I live. YMMV. Adapt as needed (which I thought about saying but decided wasn't needed here.)
That...fails to be generally accurate pretty badly.
North and South of the tropics will give either consistently right or consistently wrong answers, but within the tropics you'll get different answers on different days.
It's like if prime numbers were defined as, "The numbers most mathematicians say are prime."