The problem is that Google's customer is not the site that carries the banners, but the advertiser who wants their banners shown. Unless those gravitate towards an ad network that coincidentally provides better service to site owners, those folks are doubly screwed.
Want to incentivize Google? Convince Bing to implement it and see if Adsense customers convert as a result. If I felt Bing was treating their customers/vendors (ads is a really weird relationship :) better, I would consider using it (since as a search product it has approached Google pretty close).