Australians tend to be very susceptible to sub-conscious application of the nations "tall poppy syndrome" cultural effect.

To me, this story just indicates that Atlassian is trying to be as "Australian" a company as it can be.

However, I may just be a small poppy in this thought. I'm willing to entertain the idea that I'm critical of Atlassian for their tall-poppy ideology simply because I am in fact a white male, however ..