Re:Have We Hit Peak Podcast?
by mgamache on Thursday July 18, 2019 @11:42AM
(#20470978)
Right, the business model is getting nuanced with revenue from YouTube / Patreon etc... Some will continue to do it as a form of marketing. Also, there's a non-monetary social status benefit that will cause people to continue even if it's not a money maker (that you are alluding to). Like most other human activities it will follow something of a uneven distribution where 20% of the podcasts get 80% of the views (or something like that).
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Teasing apart motivations is hard.
There's definitely the "egoboo"factor, a term from the early days of user-generated content that has sadly passed out of use
For many, they're definitely a way to increase professional recognition, promote a consulting business, improve customer engagement/awareness, etc. i.e. brand building/content marketing
For some, it's a hope that they are going to hit it big though this probably applies more to YouTube and Instagram. (And, if there is a bubble, this is probably the main reason.)
The fact that even just a few thousand dollars is worth putting a fair bit of effort into for many.
Or a complicated mix of all of the above.