Amazon Accidentally Sold $13k Camera Gear for $100 on Prime Day

Re:Amazon Accidentally Sold $13k Camera Gear for $100 on Pri... by mikorym on Thursday July 18, 2019 @02:01AM (#20467152)

I think that if Amazon does ship these (and it seems some already did) it's actually pretty neat advertisement for them. Any publicity is good publicity, right?

I wonder how much an advertisement campaign with this amount of buzz usually costs.

[ Parent | on HN ]

Re:Amazon Accidentally Sold $13k Camera Gear for $100 on Pri... by novaRom on Thursday July 18, 2019 @02:41AM (#20467345)

Absolutely. It is a tiny fraction with significant publicity effect. It's even here on HN discussion.

[ Parent | on HN ]

Re:Amazon Accidentally Sold $13k Camera Gear for $100 on Pri... by want2know on Thursday July 18, 2019 @02:51AM (#20467398)

Yes but it has more costs involved than just this.

For example the statistics of the brands Sony and Canon are now wrong and the budget of advertising is still as it was yesterday. So the bookkeepers have a lot of exta work to get this straight.

[ Parent | on HN ]

Re:Amazon Accidentally Sold $13k Camera Gear for $100 on Pri... by john_minsk on Thursday July 18, 2019 @06:48AM (#20468497)

They won't even notice that. Data collection at this scale is anyway not 100% accurate. Especially for marketing purposes.

On the flip side if their data collection is that good they can see who was on the fence to purchase high-end gear for photo shooting, but bought the deal. That can lead to opening new demographics or targeting them with features people want from top models. Only having full information, you could argue which option is better.

I definitely hope that they don't have data at this level.

[ Parent | on HN ]