Bad, sloppy, breathless writing. Reiterating the central metaphor for pages on end doesn’t make it right. It’s like the author really wanted to vent with their preferred insult for more successful game developers and needed a few pages of folksy pop-psych nonsense to justify it.

If there’s any kernel of truth here, it’s nothing new. Likening commercial online games to drugs is as old as “Evercrack”.