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A comment on Restaurant Menu Pricing.

Re:Restaurant Menu Pricing by re1s on Tuesday December 28, 2010 @02:22PM (#2046416)
"Predictably Irrational" Dan Ariely is a book on exactly such marketing tricks, it's a really good read.
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Re:Restaurant Menu Pricing by codevandal on Tuesday December 28, 2010 @04:39PM (#2046911)
I second that. His TED Talk is also worth watching. http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...
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Re:Restaurant Menu Pricing by ccollins on Tuesday December 28, 2010 @11:07PM (#2047859)
Looking through Amazon comments [1], there seems to be some agreement that Ariely's studies lack any statistical significance.

Are there any solid statistics-backed intro books to Behavioral Economics?

[1] http://www.amazon.com/Predictably-Irrational-Revised-Expande...

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