I think Netflix is pursuing the Silicon Valley mantra of product development: try everything, iterate fast, fail things fast. We've seen how that resulted in eroding users trust in many Google products (chat applications especially) so I think in the end it's going to end up hurting Netflix too.

Or look at how the main complain people have about Steam (when moving to GOG and other platforms) is the sheer amount of "crap" on that platform making discoverability of high quality content very hard.