> By default it opens the Yelp website (which of course nags you to get their app and/or login, but that's not unique to Yelp).

A bit of a sidenote, but the worst part is that now Yelp doesn't just nag you to get the app and/or login. It displays the nag splash page and doesn't let you see any information at all until you install the app and/or login.