Re:Jony Ive’s Mistakes: When Beautiful Design Is Bad Design
by scarface74 on Monday July 15, 2019 @04:52PM
(#20445156)
I would add two more the iTunes music store and physical apple stores.
The iTunes Music Store not only helped sell the iPod, it was the reason they were able to stand up the App Store so fast. They already had the infrastructure and millions of credit cards on file.
The Apple Stores gave them a direct relationship with customers that meant they weren’t completely beholden to retailers and ttet didn’t have to compete for shelf space. Everyone at the Apple Store knew Apple products.
The iTunes Music Store not only helped sell the iPod, it was the reason they were able to stand up the App Store so fast. They already had the infrastructure and millions of credit cards on file.
The Apple Stores gave them a direct relationship with customers that meant they weren’t completely beholden to retailers and ttet didn’t have to compete for shelf space. Everyone at the Apple Store knew Apple products.