To do that he would either have to prove that money donations would increase in lieu of canned goods and/or that the administrative costs are higher than the value of the canned goods (which maybe true for very specialized and/or very corrupt charities, but not for your local volunteer run pantry)
If the charity is a responsible one then you're wasting more money by forcing them to sort your cans, clothing and miscellaneous junk than the slim chance that someone's going to misuse those funds
Even if they don't reach that lofty level it's hard to beat a 5x multiplier between the money paid for a donated can and the amount a purchaser could get with that money.
You might even be able to volunteer for them yourself for a few weekends and gain trust in them before setting up a scheduled cash donation, if you really want to verify it.
Partially, I am also saying that the food we donate is what makes it special. Part of it is donating a mass of Ragu sauce, as the author says, but part of it is that the person who donates all that Ragu sauce probably really likes ragu sauce and wants to share that joy with others.
And in reference to winter food drives, the holiday season is all about sharing joy. Be it sharing one's favorite dishes at thanksgiving, or giving the perfect gift. American society values putting thought and effort into ones gifts, and canned food allows people to do that.
For some people it likely is about feeling good over sheer quantity (and local news reports do show off the mounds of donated cans!) but I do think another part of it is wanting to do something more personal.
> And lastly, something that is probably the most uncomfortable fact about all this; it doesn’t feel as good to donate money. As much as we like to pretend that charitable giving is a selfless act, a lot of it is driven by the human need to feel special and magnanimous.
> As donations go, it’s much more satisfying to donate a minivan filled with Ragu than to send a $100 e-transfer.
> Charities know this, and it’s another reason why they are so hesitant to pooh-pooh canned food drives, despite the extra logistical cost. Non-profits know that people get a buzz from loudly dropping $6 worth of cans into an office hamper, and they’re happy to channel that urge towards something good.
I personally donate cash to GiveDirectly. Money is always best.