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Re:Jony Ive’s Mistakes: When Beautiful Design Is Bad Design by rusk on Monday July 15, 2019 @06:21AM (#20439433)
> what is design if not the tasteful balance of factors resulting in a vision of experience

Determining the essential functional qualities of a product, and balancing these with aesthetics. When you throw in the industrial factor as in industrial design you're also considering cost at scale.

Design is not a purely visual discipline.

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