I've been using Strava since 2011... but garmins since 2005. Used RunningAhead.com for many years. Then MotionBased once I got Garmin. They got acquired by Garmin I believe and it became what is now My.Garmin. Strava has a social lead on them, but My Garmin has basically the same functionality as Strava. What gives Strava the nod is they pull info from many devices, not just Garmin. But if Garmin cut off Strava; most of us would just use My Garmin.