Re:Show HN: Listmonk – Fast self-hosted newsletter and maili...
by massaman_yams on Sunday July 14, 2019 @01:49PM
(#20434735)
Right. Split up by IP/subdomain if possible, preferably within one provider.
That said, you may be surprised by the number of large organizations that have a dozen or more services that send mail on their behalf, for various different purposes... it's not optimal, from a deliverability perspective, but it's also not usually going to cause deliverability issues by itself as long as everything else is in order.
Re:Show HN: Listmonk – Fast self-hosted newsletter and maili...
by webbie917 on Monday July 15, 2019 @06:58PM
(#20446079)
Yes, agreed. Lotsa factors in play when it comes to deliverability, like a puzzle. What a well established brand (with high quality emails) can get away with isn't something that businesses with less resources should try to copy though IMO.
Just saw an email from Starbucks in the spam folder - all because of a few words that no doubt triggered the spam filter.
I would recommend to NOT send different email types from different providers, like use SendGrid or SES for transactional emails and then some other platform for marketing emails, especially using the same sender domain. That's because email header signature and tracking links will be different and email box providers like Gmail can find it suspicious and send emails to Spam. And then there is the issue of processing and syncing bounces/unsubscribes/complaints data.
Keeping all email campaign types in a single platform allows for centralized processing of bounces/unsubscribes/complaints date and protects future campaign engagement + sender reputation.