Re:Instagram influencer engagement hovers near all-time lows
by lostphilosopher on Wednesday July 10, 2019 @03:22PM
(#20405471)
I think the Fyre Festival fiasco is pretty strong evidence for the efficacy of "influencers."
In that case there was no real product to buy, the _only_ reason to try to buy the product was its advertising, more than 4,000 people did, and its advertising was almost exclusively via social media / influencers.
In that case there was no real product to buy, the _only_ reason to try to buy the product was its advertising, more than 4,000 people did, and its advertising was almost exclusively via social media / influencers.