Re:Instagram influencer engagement hovers near all-time lows
by reaperducer on Wednesday July 10, 2019 @03:39PM
(#20405670)
You might not be wanting to buy something in the moment but next you are looking for something you'll associate that brand.
Exactly. Coca-Cola and McDonald's didn't become billion dollar companies by not advertising.
Re:Instagram influencer engagement hovers near all-time lows
by owlninja on Wednesday July 10, 2019 @05:18PM
(#20406677)
That is a valid point, but also those products are available just about everywhere. Most ads I see on Instagram are some sort of subscription box-a-month club, or some fly by night t-shirt/hat company.
Re:Instagram influencer engagement hovers near all-time lows
by cwkoss on Wednesday July 10, 2019 @03:58PM
(#20405888)
Remember folks: when a product's advertisement is showing emotion rather than aspects of the product, the product is probably poison/toxic/unhealthy/cheap crap.
Re:Instagram influencer engagement hovers near all-time lows
by rhizome on Wednesday July 10, 2019 @05:46PM
(#20406951)
You're talking about brand advertising, as distinct from product advertising. It's not so much about shopping for "something" as it's about instilling an affinity, a nudge, when the choice is between your brand and something else (a competitive brand, a cheaper store brand, etc.). That is, between items that are otherwise equal(ish).
It's quite hard to track though some progress has been made through tracking you online on longer time scales. Most people dislike this type of tracking across channels cause we really don't get much out of it besides being bombarded with ads from the same company.