The Fascinating Bromance Between Steve Jobs and Ross Perot (2018)

Re:The Fascinating Bromance Between Steve Jobs and Ross Pero... by rchaud on Wednesday July 10, 2019 @11:44AM (#20403045)

> Perot: “Or, our customer has a problem with our computer we don’t know about. Why don’t we call them and ask, if ya ain’t buyin’, why ain’t ya buyin’? If ya tell us why ya ain’t buyin’, we can fix it so you can buy it!”

This seems anathema to what we've heard about Jobs' MO, which was "Apple knows best". They won the MP3 and smartphone wars (more or less), so I'm not questioning their judgement. But I am curious as to what Apple's customer research process was like during the microcomputer era compared to the post-2000 era.

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Re:The Fascinating Bromance Between Steve Jobs and Ross Pero... by close04 on Wednesday July 10, 2019 @12:06PM (#20403281)

When it comes to the iPod and iPhone the discussion may be a different one. The problem wasn't that Apple wasn't selling enough of them but that the product and market weren't there at all. Once the market is there and you still can't sell enough then you should start asking "why?".

And these 2 aspects of business (creating vs. maintaining a market) are as different as a startup and an established business, with different targets and different leadership styles.

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