This is endemic to the tech world. So much of it is invested in a reflexive forward momentum that is inimical to at least some of the products it facilitates. This is very much true for example of many pretty slow-moving small-scale line of business mobile & web apps. So many of them end up being a waste of money after initial launch as the platform outruns them, and further work becomes, as the author here suggests, pure overhead.

It's among the reasons I tend to be deflationary when being consulted with about extending web or mobile presence by small business. Often I just suggest they don't bother, or do something far more minimal than their first impulse.