Yeah the benchmarks aren't quite the clear AMD win (in performance/price) I was expecting for gaming. That said, it's important to factor in all the other stuff such as motherboards and coolers. Until there is a cheaper chipset, I expect a B550, the scales are tilted a bit further towards the 9700K. The CPU prices are intersting, but for anyone upgrading the total upgrade cost is what counts. So the minimum to compare would be CPU, cooler and motherboard.