I hope that's the case, but that isn't always the reaction of major players. Often, governmental attempts to control things will lead to at least some of the bigger businesses deciding it's in their interests to actively collude with the attempt.

If we need major players to act ethnically, then we are already doomed.

It's tricky to get around them, though (but I agree, not necessarily impossible). If you look at the parts of internet infrastructure not controlled by a Fortune 500 company, they're quite small and scattered.