“We” have developed systems that sell fear and controversy above all else. Divisiveness gets more mentions and clicks. Narratives that push those buttons of fear get page views which are linked to advertising revenue. So long as modern information is disseminated via this value proposition, the (often boring) details will be drowned out when presented against emotion evoking news.

Separate advertising revenue from news and you’ll get a more honest take on a subject. This system encourages not just fake news but manufactured controversy.